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About Us

Inspired by the creative talent and imagination of professional nail artists, we offer a wide variety of decorative paints and accessories making It's So Easy the go-to product line for nail art application. Known for high quality nail art products and Stripe Rite Paint, It's So Easy is a winner of Nails Magazine's Reader's Choice Award.

We invite you to use your creativity to unleash your inner artist with It's So Easy nail art products. Get precise with It's So Easy Stripe Rite Collection of fun paint, glitter, and metal colors. You can create beautiful custom nail art designs with the striper brush by applying over your polish. Use Glitter Powder, Cracked Ice, and Rhinestone accessories to go beyond and bedazzle your nails. The possibilities are endless with It's So Easy products. We love nail art and we hope to inspire you!